--- title: Hamburger Menu --- Cookie Settings [Skip to content](https://www.rebeccaadolf.com/blog#main-content) [![RA](https://www.rebeccaadolf.com/hs-fs/hubfs/RA.png?width=200&height=75&name=RA.png "RA")](https://www.rebeccaadolf.com/) - [Home](https://www.rebeccaadolf.com) - [Experience](https://www.rebeccaadolf.com/professional-career-experience-marketing-design) Show submenu for Experience - [Skillsets](https://www.rebeccaadolf.com/rebecca-adolf-marketing-design-and-leadership-skillsets) - [Notable Projects](https://www.rebeccaadolf.com/notable-marketing-projects-technology-innovation) - [Certifications & Platforms](https://www.rebeccaadolf.com/raa-creative-my-marketing-certifications) - My Portfolio Show submenu for My Portfolio - [Design & Art](https://www.rebeccaadolf.com/my-porfolio-design-web-art) - [Videos](https://www.rebeccaadolf.com/video-first-content-marketing-portfolio-rebecca-adolf) - [My Books](https://www.rebeccaadolf.com/published-books-by-author-rebecca-adolf) - [About Me](https://www.rebeccaadolf.com/rebecca-adolf-everyone-needs-an-origin-story) Show submenu for About Me - [Associations & Volunteering](https://www.rebeccaadolf.com/associations-volunteering) - [Recognition](https://www.rebeccaadolf.com/rebecca-adolf-award-press) - [Blog](https://www.rebeccaadolf.com/blog) - [Home](https://www.rebeccaadolf.com) - [Experience](https://www.rebeccaadolf.com/professional-career-experience-marketing-design) Show submenu for Experience - [Skillsets](https://www.rebeccaadolf.com/rebecca-adolf-marketing-design-and-leadership-skillsets) - [Notable Projects](https://www.rebeccaadolf.com/notable-marketing-projects-technology-innovation) - [Certifications & Platforms](https://www.rebeccaadolf.com/raa-creative-my-marketing-certifications) - My Portfolio Show submenu for My Portfolio - [Design & Art](https://www.rebeccaadolf.com/my-porfolio-design-web-art) - [Videos](https://www.rebeccaadolf.com/video-first-content-marketing-portfolio-rebecca-adolf) - [My Books](https://www.rebeccaadolf.com/published-books-by-author-rebecca-adolf) - [About Me](https://www.rebeccaadolf.com/rebecca-adolf-everyone-needs-an-origin-story) Show submenu for About Me - [Associations & Volunteering](https://www.rebeccaadolf.com/associations-volunteering) - [Recognition](https://www.rebeccaadolf.com/rebecca-adolf-award-press) - [Blog](https://www.rebeccaadolf.com/blog) [Contact Me](https://www.rebeccaadolf.com/contact-rebecca-adolf-raa-creative) Hamburger Menu # blog In the fields of marketing and technology, staying ahead of new trends and constantly evolving technologies is non-negotiable. Here are some of my thoughts and insights. [![Simple Three Layer Graphic for Creating GEO Friendly Content](https://www.rebeccaadolf.com/hs-fs/hubfs/GEO-Friendly-Tactics-Blogs.jpg?width=596&name=GEO-Friendly-Tactics-Blogs.jpg)](https://www.rebeccaadolf.com/blog/geo-optimization-for-blogs) #### [Is Your Site GEO “Cite-Worthy”?](https://www.rebeccaadolf.com/blog/geo-optimization-for-blogs) Quick Summary Traditional SEO focused on rankings, clicks, and traffic. AI search is changing that... [Read more](https://www.rebeccaadolf.com/blog/geo-optimization-for-blogs) [![](https://www.rebeccaadolf.com/hs-fs/hubfs/AI%20Doesn%E2%80%99t%20Crawl%20Like%20Google%20(1).png?width=596&name=AI%20Doesn%E2%80%99t%20Crawl%20Like%20Google%20(1).png)](https://www.rebeccaadolf.com/blog/ai-doesnt-crawl-like-google-so-how-do-you-get-found) #### [AI Doesn’t Crawl Like Google—So How Do You Get Found?](https://www.rebeccaadolf.com/blog/ai-doesnt-crawl-like-google-so-how-do-you-get-found) Do—and How Often—AI Large Language Models Scan Your Website for New Information? [Read more](https://www.rebeccaadolf.com/blog/ai-doesnt-crawl-like-google-so-how-do-you-get-found) [![Black Hat AI Tactics](https://www.rebeccaadolf.com/hs-fs/hubfs/Black%20Hat%20AI.jpg?width=596&name=Black%20Hat%20AI.jpg)](https://www.rebeccaadolf.com/blog/black-hat-ai-tactics-on-the-rise-what-to-do-geo-aeo) #### [Return of the Dark Side](https://www.rebeccaadolf.com/blog/black-hat-ai-tactics-on-the-rise-what-to-do-geo-aeo) Black Hat Tactics on the Rise in the Age of AI Black Hat tactics never truly disappeared—but it’s... [Read more](https://www.rebeccaadolf.com/blog/black-hat-ai-tactics-on-the-rise-what-to-do-geo-aeo) [![Be a Blob Designer & Marketer](https://www.rebeccaadolf.com/hs-fs/hubfs/Blob.png?width=596&name=Blob.png)](https://www.rebeccaadolf.com/blog/a-blob-designer-marketer-vs-generalist-specialist-generalist-and-t-shaped) #### [Be a Blob: From T-Shaped to No Shape](https://www.rebeccaadolf.com/blog/a-blob-designer-marketer-vs-generalist-specialist-generalist-and-t-shaped) It’s a continual debate among design and marketing professionals: should you become a generalist or... [Read more](https://www.rebeccaadolf.com/blog/a-blob-designer-marketer-vs-generalist-specialist-generalist-and-t-shaped) [![Moving Your Website?](https://www.rebeccaadolf.com/hs-fs/hubfs/Moving%20Websites.jpg?width=596&name=Moving%20Websites.jpg)](https://www.rebeccaadolf.com/blog/how-to-strategically-transfer-your-website-when-changing-domains) #### [How To Strategically Transfer Your Website When Changing Domains](https://www.rebeccaadolf.com/blog/how-to-strategically-transfer-your-website-when-changing-domains) Here are the steps I used to successfully manage a large-scale project and make the transition less... [Read more](https://www.rebeccaadolf.com/blog/how-to-strategically-transfer-your-website-when-changing-domains) [![The Must Watch AI Metric for Websites](https://www.rebeccaadolf.com/hs-fs/hubfs/New%20AI%20Metric.jpg?width=596&name=New%20AI%20Metric.jpg)](https://www.rebeccaadolf.com/blog/rethinking-your-website-kpis-ai-google-search) #### [Rethinking Your Website KPIs for Google AI & GEO](https://www.rebeccaadolf.com/blog/rethinking-your-website-kpis-ai-google-search) The New Must Watch Metric for When Your Traffic Drops... [Read more](https://www.rebeccaadolf.com/blog/rethinking-your-website-kpis-ai-google-search) [![AI is the Bookworm of the Digital Age](https://www.rebeccaadolf.com/hs-fs/hubfs/AI%20is%20like%20like%20a%20Book%20Lover.jpg?width=596&name=AI%20is%20like%20like%20a%20Book%20Lover.jpg)](https://www.rebeccaadolf.com/blog/take-a-page-out-of-a-book-for-your-digital-strategy-geo-ai) #### [Take a Page Out of a Book for Your GEO Digital Strategy](https://www.rebeccaadolf.com/blog/take-a-page-out-of-a-book-for-your-digital-strategy-geo-ai) Don’t just skim the cover—read the whole book (and this blog)—just like how LLMs scan entire... [Read more](https://www.rebeccaadolf.com/blog/take-a-page-out-of-a-book-for-your-digital-strategy-geo-ai) [![Shorts Videos in AI](https://www.rebeccaadolf.com/hs-fs/hubfs/Google%20Eggs.png?width=596&name=Google%20Eggs.png)](https://www.rebeccaadolf.com/blog/short-videos-indexed-google-seach) #### [Your TikTok is Now Googleable](https://www.rebeccaadolf.com/blog/short-videos-indexed-google-seach) Have you noticed a new “Short Videos” tab appearing in some Google searches? First seen around... [Read more](https://www.rebeccaadolf.com/blog/short-videos-indexed-google-seach) [![Blogging AI, Should You Delete Posts](https://www.rebeccaadolf.com/hs-fs/hubfs/BLOG.png?width=596&name=BLOG.png)](https://www.rebeccaadolf.com/blog/should-you-delete-old-blogs-how-ai-affects-search-results) #### [Should You Delete Old Blogs? Keep Me Posted.](https://www.rebeccaadolf.com/blog/should-you-delete-old-blogs-how-ai-affects-search-results) A common question that’s been circulating lately: How many blogs should you keep on your... [Read more](https://www.rebeccaadolf.com/blog/should-you-delete-old-blogs-how-ai-affects-search-results) [![](https://www.rebeccaadolf.com/hs-fs/hubfs/Untitled%20design%20(1).jpg?width=596&name=Untitled%20design%20(1).jpg)](https://www.rebeccaadolf.com/blog/the-making-of-an-action-packed-website) #### [The Making of an Action-Packed Website](https://www.rebeccaadolf.com/blog/the-making-of-an-action-packed-website) Back in October 2024, my company transitioned to the HubSpot Marketing Automation platform. As the... [Read more](https://www.rebeccaadolf.com/blog/the-making-of-an-action-packed-website) First Prev [1](https://www.rebeccaadolf.com/blog) [2](https://www.rebeccaadolf.com/blog/page/2) [Next](https://www.rebeccaadolf.com/blog/page/2) [Last](https://www.rebeccaadolf.com/blog/page/2) ![RA-Top](https://www.rebeccaadolf.com/hs-fs/hubfs/RA-Top.png?width=200&height=55&name=RA-Top.png) Thanks for checking out my work—go be someone's hero today! #### About Me - [Experience](https://www.rebeccaadolf.com/professional-career-experience-marketing-design) - [Skillsets](https://www.rebeccaadolf.com/rebecca-adolf-marketing-design-and-leadership-skillsets) - [Notable Projects](https://www.rebeccaadolf.com/notable-marketing-projects-technology-innovation) - [Certifications](https://www.rebeccaadolf.com/raa-creative-my-marketing-certifications) #### My Work - [Design & Art](https://www.rebeccaadolf.com/my-porfolio-design-web-art) - [Video](https://www.rebeccaadolf.com/video-first-content-marketing-portfolio-rebecca-adolf) - [Writing](https://www.rebeccaadolf.com/blog) #### Contact [Send a Message](https://242761699.hs-sites-na2.com/contact-rebecca-adolf-raa-creative) Illinois, United States [Follow us on LinkedIn](https://www.linkedin.com/in/radolf/) [Follow us on Instagram](https://www.instagram.com/bextec/) Rebecca A Adolf ©2025 All rights reserved. | [Privacy Policy](https://242761699.hs-sites-na2.com/privacy-policy-raa-creative) Cookie Settings