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AI Doesn’t Crawl Like Google—So How Do You Get Found?
Do—and How Often—AI Large Language Models Scan Your Website for New Information?
Return of the Dark Side
Black Hat Tactics on the Rise in the Age of AI Black Hat tactics never truly disappeared—but it’s...
Be a Blob: From T-Shaped to No Shape
It’s a continual debate among design and marketing professionals: should you become a generalist or...
How To Strategically Transfer Your Website When Changing Domains
Here are the steps I used to successfully manage a large-scale project and make the transition less...
Rethinking Your Website KPIs for Google AI & GEO
The New Must Watch Metric for When Your Traffic Drops...
Take a Page Out of a Book for Your GEO Digital Strategy
Don’t just skim the cover—read the whole book (and this blog)—just like how LLMs scan entire...
Your TikTok is Now Googleable
Have you noticed a new “Short Videos” tab appearing in some Google searches? First seen around...
Should You Delete Old Blogs? Keep Me Posted.
A common question that’s been circulating lately: How many blogs should you keep on your...
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The Making of an Action-Packed Website
Back in October 2024, my company transitioned to the HubSpot Marketing Automation platform. As the...
When Does a Business Need to Invest in a New Website?
Is It Time for a New Website? Key Signs to Watch For