A common question that’s been circulating lately: How many blogs should you keep on your website—and when is it time to delete old ones? Can you have too many blogs?
In my experience, especially after managing a domain transfer following a business separation, maintaining domain authority is critical. During that process, we worked hard to preserve traffic through redirects, and in that case, the more indexed pages (and backlinks), the better. While I hope you don’t have to deal with such a scenario, there are efficient ways to handle it and retain traffic—I’ll share more about that in another post.
As I began researching this topic, I wasn’t surprised to find that there’s no “magic number” of blogs a website should have. SEO rarely offers simple answers. Algorithms change constantly, competitors evolve their strategies, and black-hat tactics can skew results. That said, there are well-established best practices: consistently publish relevant, high-quality content, and update it regularly to show both your audience—and search engines—that you’re active and authoritative.
So, what if your business has been posting for years and now has hundreds of blog posts? Should you start weeding them out? Before doing anything drastic, consider the following.
SEO tools like SEMrush or Ahrefs can help you audit your website. Key performance indicators include organic keywords, backlinks, and page authority. If your competitors have hundreds (or thousands) of organic keywords ranking, should you really be shrinking your content library?
Search engines consider content depth, topical relevance, and domain authority—not just raw blog count. Here are some helpful data points:
“If your blog isn’t at least a year old, aim to publish 6–8 posts a month around a few promising topic clusters aligned with your brand.”
— 2024: How Often Should You (or Your Company) Blog?
“The average length of a top-performing blog post is 1,152 words. Low-performing posts average 668 words.”
— 46 Blogging Statistics to Know in 2025 (SEMrush)
With the rise of AI features—especially Zero Click Results—I’ve been closely following how these developments are changing SEO.
Google, which holds 89% of global search market share, introduced AI Mode to U.S. search results on May 20, 2025. These new AI features are powered by large language models (LLMs), which process various data types, including long-form content like blogs. This means high-quality, publicly available blog content that ranks well is now more likely to be ingested and referenced by AI.
You may also have noticed Reddit results showing up more frequently. That’s because Google has partnered with Reddit to use its content to train AI models—giving Google deeper insight into how real people discuss topics online. This human-language context is now part of the search ecosystem.
However, with all these changes, traditional click-through rates (CTR) are taking a hit:
In 2024, 60% of Google searches resulted in users not clicking on any external website. — Semrush Webinar Data
But users still seek validation. One recent AIO study found that even when AI provides an answer, many users still click the blue links to verify the information.
As AI becomes more prevalent, we may need to rethink how we interpret SEO metrics like traffic and CTR. A new goal is emerging: becoming the top blog referenced by AI-generated answers. But that’s tricky—how do you measure that?
Not necessarily. Instead, start with a content audit. Identify outdated, low-performing, or inaccurate posts—but whenever possible, update rather than delete. Refreshing content helps you retain backlinks and page authority, while signaling to Google that your site is current.
And there’s data to back this approach:
“More than 30% of bloggers audit their content twice a year. And 24% do it once a year.” — (Semrush, 2023)
“The proportion of bloggers who update their old posts increased from 53% in 2017 to 74% in 2023” — (Orbit Media, 2023)
In general, no—but quality still matters. Common pitfalls include keyword stuffing or keyword cannibalization, where too many posts compete for the same term. As one expert notes:
“Google will typically show only 1 or 2 results from the same domain for a specific query. High-authority domains might earn up to 3 results.”
— Why You Can’t Keep All Your Content
To avoid this, create varied content angles and incorporate a range of relevant keywords. And always provide real value. Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) is increasingly used to assess content credibility.
With so many unknowns surrounding AI and search, avoid making drastic changes. Instead, monitor your KPIs closely and start thinking strategically: What AI answers do you want to be the source of? And what content can you create—or refresh—so that your blog is the one referenced when it counts most?