Return of the Dark Side
Black Hat Tactics on the Rise in the Age of AI Black Hat tactics never truly disappeared—but it’s...
Be a Blob: From T-Shaped to No Shape
It’s a continual debate among design and marketing professionals: should you become a generalist or...
How To Strategically Transfer Your Website When Changing Domains
Here are the steps I used to successfully manage a large-scale project and make the transition less...
Rethinking Your Website KPIs for Google AI & GEO
The New Must Watch Metric for When Your Traffic Drops...
Take a Page Out of a Book for Your GEO Digital Strategy
Don’t just skim the cover—read the whole book (and this blog)—just like how LLMs scan entire...
Should You Delete Old Blogs? Keep Me Posted.
A common question that’s been circulating lately: How many blogs should you keep on your...
Search is Like a Box of Chocolates
"You never know what you’re gonna get." – Forrest Gump