Certifications & Platforms
My goal is to continually improve myself by sharpening my skills and expanding my abilities through learning new technologies, platforms, and earning certifications.
Social Marketing Certification
Marketing Writing Bootcamp
Google Analytics
I started using Google Analytics from the early days of Universal Analytics—the good old times when we could see every search query. As the industry shifted toward a cookieless world, I transitioned to Google Analytics 4 early, participating as an Alpha tester and regularly contributing to UX studies. I implemented GA4 during its Beta phase, set up custom events using Google Tag Manager, and configured enhanced eCommerce tracking. I have completed certifications in the following.
- Google Ads Display Certification
- Google Ads Video Certification
- Getting Started With Google Analytics 360
- Google Analytics for Power Users
- Advanced Google Analytics
- Google Analytics for Beginners
- Introduction to Data Studio
- Google Tag Manager Fundamentals
Platforms & Tools
Adobe Creative Suite
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- Photoshop
- Illustrator
- InDesign
- Dreamweaver
- XD
- Express
Online Marketing Tools
- HubSpot
- WordPress
- Canva
- Sprout Social
- ChatGPT (AI)
Analytics
- SEMRush
- SpyFu
- ClickCease
- CrazyEgg
- Google Marketing Platform
- Looker Studio
- Google Analytics 4
- Google Ads
- Google Tag Manager
- Search Console