Google Analytics
I started using Google Analytics from the early days of Universal Analytics—the good old times when we could see every search query. As the industry shifted toward a cookieless world, I transitioned to Google Analytics 4 early, participating as an Alpha tester and regularly contributing to UX studies. I implemented GA4 during its Beta phase, set up custom events using Google Tag Manager, and configured enhanced eCommerce tracking. I have completed certifications in the following.
- Google Ads Display Certification
- Google Ads Video Certification
- Getting Started With Google Analytics 360
- Google Analytics for Power Users
- Advanced Google Analytics
- Google Analytics for Beginners
- Introduction to Data Studio
- Google Tag Manager Fundamentals
